HOSPITALITY & DEVELOPMENT BOOK
Ralph Lauren designs transportive spaces and experiences with an acclaimed cinematic approach, captivating aspirational and affluent consumers like no other.
To showcase the current developments around the world I partnered with the team to create a beautifully bound 95 page book. Telling the full story, we decided to introduce the brand and Ralph to the reader, the latest developments and retail spaces first. Followed by chapters each focusing on a single signature development profiling all the beautiful details.
Photos courtesy of: Ralph Lauren
“It’s not just what you wear, but how you live, and what you surround yourself with. It’s a world beyond fashion, beyond trend, the world of Ralph Lauren.”
– Ralph Lauren
PRINT
PRODUCTION
DESIGNER
For the cover, we chose a Color Plan cobalt stock with a soft, uncoated texture. The interior pages were printed on matte-coated Mohawk 80LB text weight stock.
“We started strategizing how to make all of our kitchen and dining endeavors perfect experiences that look—and feel—as good as The Polo Bar does. This is how it’s done.”
– Bon Appétit, On The Polo Bar
